For many of us, the May 24th weekend signals the official start of the visitor season. And with the holiday just a couple of weeks away, I’ll bet many of you are up to your eyes in grant applications, summer job postings, staff training, site maintenance, and a thousand other details. Here’s hoping that amidst the chaos, you’ll find a little time to connect with colleagues, expand your mind, and improve your skills.
To help, we’ve assembled a list of available webinars for the month of May. There’s something here for everyone: From fundraising to interpretation, governance to social media ... and my personal favorite - “Adventures with Odors in Collections”!
I. Grant & Proposal Writing
PROPOSAL WRITING BASICS - Learn the key components of a proposal to a foundation. For those new to proposal writing, this Foundation Center webinar will cover:
- How the proposal fits into the overall grant seeking process
- What to include in a standard proposal to a foundation
- Tips for making each section of your proposal stronger
- What funders expect to see in your proposal and attachments
- Tips for communicating with funders during the grant process
- Additional resources on proposal writing, including sample proposals
Date: Wednesday, May 22, 2013, 3:00 - 4:00 PM (EASTERN)
PROPOSAL BUDGETING BASICS – Learn to prepare and present a budget in a grant proposal. This Foundation Center webinar, geared to the novice grantseeker, will cover such topics as:
- What is included under the "personnel" section and how to calculate it?
- What level of detail do you need to include for non-personnel expenses?
- How do you determine reasonable costs?
- What types of expenses are considered "overhead"?
- What other financial documents will funders want to see?
Date: Wednesday, May 29, 2013 Time: 3:00 - 4:00 PM (EASTERN)
CAN YOUR BOARD TELL YOUR STORY? – Board members often don’t want to ask for funds, but when it comes to raising friends for your organization, most of them are eager. But, do they know how to tell your story? Here are some things board members can do:
- Develop their own 30-second elevator speech about your organization
- Present “just the facts, ma’am” fact sheet to a local business person
- Speak with passion about your organization to potential donors
Takeaways for this NonprofitWebinars.com session include:
- Understand the various constituents of your organization
- Develop appropriate messages for each constituency
- Develop a comfort level in presenting your story
Date: Wednesday, May 22, 2013 Time: 3:00 - 4:00 PM (EASTERN)
A TIME TO PLANT TREES: Preparing for Capital Campaigns – The need in our communities can be overwhelming. To meet the need, your nonprofit may be considering big projects like building remodels, equipment upgrades, new services and facilities, and endowments. The best time to plan for these expansion projects is before you need them. Learn how to position your organization for big success in your next capital campaign. By the end of this two-part GiftWorks webinar, participants will be able to: Understand the benefits of a capital campaign, Describe the major phases of a campaign and why they are important, Develop next steps for positioning their nonprofit for a capital campaign. NOTE: Webinar may surpass an hour depending on the Q&A session immediately following the presentation. This is part one of a 2-part series.
Date: Thursday, May 9, 2013, 3:00 PM (EASTERN)
WOULD YOU LIKE YOUR FUNDRAISING PROGRAM TO BE TRULY GREAT? – Do you struggle with engaging other people (board members and staff) in the fundraising process? Are you tired of not getting help from others? Does it feel like other people are stalling the important work of your development office? Are you ready for things to start improving? Join this Growing Your Donors webinar to explore some ways to overcome these internal struggles and begin taking the steps to building a strong (and ultra-successful) fundraising team.
Date: Thursday, May 9, 2013 Time: 11:00 AM (EASTERN)
YOUR BOARD & FUNDRAISING – Learn how to engage your board in fundraising. This Foundation Center webinar helps you think through the process of getting your board involved with fundraising. This session will cover:
- The role of your board
- Why board members may be reluctant to fundraise and how to overcome these concerns
- Ways the board can participate in fundraising activities
- Tips for strengthening your fundraising board
Date: WEDNESDAY, May 8, 2013, 3:00 - 4:00 PM (EASTERN)
SINGLE DAYS OF SERVICE - MAKE IT WORK! – Volunteer engagement is changing. More and more volunteers are looking to get involved and make a difference in a single day of service. The political and social climate is further emphasizing this trend. How do you create meaningful work that can be completed in a single day by a large group of diverse volunteers? This VolunteerMatch webinar will walk you through the first steps for incorporating single days of service into your program, and help you begin to think more creatively about volunteer engagement.
Date: Thursday, May 16, 2013, 2:00 - 3:00 PM (EASTERN)
MEASURING SUCCESS: How to Evaluate Your Volunteer Program - Your volunteer engagement program can be measured by more than just the hours a volunteer gives your organization. What other kinds of information should you keep track of, and how do you know if you're doing a good job with your volunteer engagement program? This VolunteerMatch webinar will help you think through both the quantitative and qualitative information you can use to evaluate your program.
Date: Tuesday, May 14, 2013, 2:00 - 3:00 PM (EASTERN)
IV. Marketing & Social Media
AN INTRODUCTION TO GOOGLE GRANTS & $10,000 PER MONTH IN FREE ON-LINE ADVERTISING - Google Grants gives eligible nonprofits $10,000 per month in free online advertising to promote their organizations and causes on Google.com. During this CharityHowTo webinar Simon Choy, who currently manages over $2 million in annual Google Grants funding, will tell you everything you need to know about the program, how it can benefit your nonprofit, and the process of applying for the grant. He will also highlight what is required to succeed when using Google Grants and tell you about a paid service that will get you more than your money's worth. Attendees can expect to learn:
- What is Google Grants?
- What is pay-per-click advertising?
- Why is Google Grants an essential nonprofit marketing tool?
- Case studies: How other nonprofits have benefitted
Date: Thursday, May 16, 2013, 3:00 - 4:00 PM (EASTERN)
FACEBOOK FOR EXECUTIVE STAFF - If you’re like most nonprofits you probably already have a presence on Facebook. You have a page with an attractive cover image and maybe even a custom tab. You also consistently post content, and have maybe even tried Facebook ads. But you are still confused about the role Facebook plays within your overall marketing communications strategy. You’re not sure how Facebook fits within your events, your volunteer outreach, and your fundraising. This NonprofitWebinars.com session, hosted by John Haydon (author of Facebook Marketing For Dummies) is designed to give you a framework for answering these questions:
- How are other nonprofits using Facebook?
- How does word-of-mouth marketing work on Facebook?
- Can you actually raise money with Facebook?
- What are the fundamental competencies for success on Facebook?
- How does Facebook fit in with my current marketing communications plan?
- Who should be managing our Facebook page? Interns? Staff? Volunteers?
- How can we develop a framework for content?
Date: Wednesday, May 15, 2013 Time: 3:00 - 4:00 PM (EASTERN)
INBOUND MARKETING: The Latest Techniques to Attract More Donors, Volunteers, and Others - Nonprofits’ efforts to find supporters are rapidly being supplanted by the need for supporters to easily find you. Learn about specific, low-cost marketing and fundraising techniques that will drive more traffic to you online, and increase your “conversion rate” so more of them become donors, event attendees, and other supporters. This NonprofitWebinars.com session will examine how to implement inbound marketing by combining techniques like search engine optimization, pay- per-click, blogs, articles, websites, landing pages, calls to action, links, social media, and more to promote and leverage your content, boost online traffic, generate leads, and convert those leads into supporters. We’ll also discuss how to easily measure results to validate that your fundraising programs are working. Takeaways include:
Date: Tuesday, May 7, 2013, 3:00 - 4:00 PM (EASTERN)
EXHIBIT SIGNS - Ten pointers for getting started with your interpretive sign project (30 min. with 15 min. for questions)
Date: Thursday, May 9, 2013, 2:00 PM (EASTERN)
DOING THE ROVE: The Why, What & How - Roving (i.e. delivering an informal “walk and talk”) is considered one of the most difficult forms of interpretation. Predicting visitor questions seems impossible! Join Jessica Goodrich, Assistant Interpretive Ranger, Myrtle Beach State Park, as she explains how the psychology of curiosity and the categorization of questions that visitors typically ask can be used to train even brand new interpreters to effectively perform roving interpretation and to enable frontline interpreters to start their own roving programs. Presented by the National Association of Interpretation.
Cost: $35 members/$50 nonmembers
Date: Monday, May 20, 2013, 1:00 PM (EASTERN)
VI. Preservation & Conservation
INVOLVING THE PUBLIC IN YOUR PRESERVATION EFFORTS - An hour-long webinar showcasing the exemplary work of museums, archives, libraries, and historical societies that are reaching out and engaging the public on preservation issues. The webinar also shared tips on publicizing your work and events through media and social networking.
Date & Time: This is a recorded webinar and can be accessed anytime
MOUNTING GARMENTS FOR DISPLAY - In this recorded webinar, Kathleen Kiefer and Petra Slinkard, of the Indianapolis Museum of Art, share their process for mounting garments for display. Providing both a conservation and curatorial perspective, Kathleen and Petra focuses specifically on mounting to mannequins.
OBJECT HANDLING BASICS - From the gloves we wear to the hazards we may encounter ... handling objects in a museum setting is anything but simple. In this recording of a 60-minute live chat event, Mary Coughlin, a professor at The George Washington University, provided an overview of object handling best practices which was followed by a live Q&A session.
MOULD! - Mold is a frequent hazard in collections. In this 90-minute webinar, participants learned how to identify mold, deal safely with a mold outbreak, and how to prevent it from occurring in the first place.
PROTECTING COLLECTIONS DURING SPECIAL EVENTS - Barbara Heller, director and conservator of special projects at the Detroit Institute of Arts (DIA), shared the steps her institution took to better protect collections during the planning and hosting of special events.
Cost: Free Date & Time: This is a recorded webinar and can be accessed anytime
WHY DO OLD BOOKS SMELL? Adventures with Odors in Collections - Tara Kennedy, Preservation Field Services Librarian at Yale University Library, hosted a lively discussion focused on odors in collections. Lead by Kennedy, members of the Online Community explored the chemical properties of certain scents, gained a better understanding of what odors may signal deterioration, and discussed the safest methods to rid collections of odors.
Date & Time: This is a recorded webinar and can be accessed anytime